M&C Saatchi

Revamp and web app development for M&C Saatchi Film.

Output:

Branding, Digital, Art Direction, App Development

Challenge:

Rebrand M&C Saatchi TV department to become the new M&C Saatchi FILM, with a web based project viewer for their creative teams. 

Further to this M&C Saatchi asked the Subism team back to help design and build a fluid web application for storing and sharing projects assets with key shareholders.


Response:

We were approached by M&C Saatchi to look at giving their TV department a new look. Working with the M&C Saatchi ethos of ‘Brutal Simplicity’ we developed a strong yet simple look which then evolved into a creative visual language across regular HTML email campaigns.

The project viewer web application involved deep UX workshops to drill down into the most efficient user journeys as this app was to be used on a daily basis by the M&C Saatchi creative teams. Behind a simple and clear user interface lie a powerful Node JS application, two factor authentication and Vimeo API integration all sat on Amazon's web infrastructure for performance and security.


These guys are great. We continue to work with the Subism team on a range of projects and excited to see what we can do together in the future!

Bruce McKelvie, Head of Film