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Make My Money Matter - 21x

High-impact fast-loading landing pages for world-changing ad campaigns.

Make My Money Matter, founded by renowned film director Richard Curtis, is a people-powered campaign fighting for a world where we all know where our pension money goes, and where we can demand it’s invested to build a better future.

The organisation chose Subism as their partner to design and deliver campaign web pages using powerful branding by top design agency Mother. These web pages were launched as part of multifaceted campaigns that included wrap-around advertising in the Guardian and giant cardboard installations in the heart of London’s business districts.

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Adapting Print Campaign Designs

The campaign would manifest as a wrap-around on the Saturday edition of The Guardian, using assets created by Mother. We took these assets and adapted them to design the webpage that the print marketing would direct a huge audience to.

21x desktop A
21x form tablet
21x hero mobile
21x desktop B
21x cta mobile


Maximum Performance for a Huge Audience

The page featured a looping animation, produced by high-profile digital agency Mother, which needed to be delivered in the most optimal way for loading speeds as well as minimising server bandwidth usage from the expected 100K+ hits the page would receive all at once.

The page’s main call to action was to fill out a form that would automatically send an e-mail to the user’s pension provider asking them to commit to net-zero emissions as soon as possible.

21x landscape


Intelligent Forms with Conditional Fields

Each project had a limited timescale and a critical deadline to have the pages live when the hard-hitting and mass-market physical/print materials were launched.

We love working with Make My Money Matter – each campaign is interesting and incredibly important. There are more on the way and we’re proud to provide our design and delivery expertise to help them change the world.

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