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9 Things to Look for When Choosing a Craft CMS Agency

Unlock the potential of your business with the right Craft CMS Agency.


Marc Wongsam

08 Dec 2023

Team meeting 2 2023 12 07 161600 cfyq

In today's digital landscape, having a robust and highly functional website is essential for businesses to thrive. Craft CMS has emerged as a powerful platform that empowers businesses to create dynamic and engaging websites.

However, choosing the right Craft CMS Agency to design, develop, and maintain your website is crucial for achieving optimal results. In this blog post, we'll explore eight essential factors to consider when selecting a Craft CMS Agency, ensuring you make an informed and successful decision.

1. Experience and Expertise

Partnering with an agency that has extensive experience and expertise in Craft CMS is essential. Look for agencies that can demonstrate a track record of successfully delivering projects and have deep knowledge of the Craft CMS ecosystem. A solid portfolio showcasing successful projects demonstrates their expertise and ensures they are well-versed in leveraging the platform's capabilities.

2. Understanding Your Business Objectives and Customer Needs

A competent Craft CMS agency will go beyond the technical aspects and take a deep dive into understanding your business objectives and customer needs. They will invest time to learn about your industry, competitive landscape, and target audience. This understanding empowers them to tailor your website not only to meet your business goals but also to resonate with your customers.

A personalised and customer-centric approach to web development ensures that your digital presence truly reflects your brand ethos and caters to the unique demands of your customers. It's not just about creating a website; it's about crafting a digital experience that drives business growth and customer satisfaction.

3. Portfolio and Case Studies

A reputable Craft CMS Agency will proudly showcase their portfolio and provide case studies that highlight their past projects. Reviewing their portfolio will give you an insight into their design aesthetics, technical capabilities, and the industries they have worked with. Pay attention to projects that are similar to your own, as this demonstrates their ability to understand and meet your specific requirements.

View our work here.

4. Customisation and Flexibility

Craft CMS offers unparalleled flexibility, and finding an agency that can harness its potential is essential. Ensure the agency can tailor Craft CMS to meet your specific needs. From design elements to functionality, the ability to customise and adapt the CMS to your unique requirements crucial to project success.

5. Support and Maintenance

A successful partnership extends beyond the initial development phase. Consider the level of ongoing support and maintenance provided by the agency. A reliable agency will offer dedicated support, ensuring your Craft CMS remains up-to-date, secure, and optimised for peak performance.

An agency should ensure they deliver websites that evolve alongside your growing business, ensuring continual development and improvement.

6. Integration Capabilities

In today's digital ecosystem, your website needs to be connected to various systems and platforms. A proficient Craft CMS Agency will have the expertise to seamlessly integrate Craft CMS with third-party tools, APIs, and other systems, enabling a seamless flow of data and functionality across your digital infrastructure.

7. SEO and Performance Optimisation

A well-optimised website is crucial for attracting organic traffic and maximising your online visibility. When choosing a Craft CMS Agency, ensure that they have a strong understanding of search engine optimisation (SEO) principles and can optimise your website's performance for speed, responsiveness, and user experience which are crucial aspects that effect search engine ranking.

8. Communication and Collaboration

Effective communication and collaboration with your chosen agency are key to a successful partnership. Look for an agency that values clear and open communication, provides regular updates on project progress, and actively involves you in the decision-making process.

9. Pricing and Contracts

Transparency in pricing and contract terms is crucial when selecting a Craft CMS Agency. A reputable agency will provide detailed pricing information and offer contracts that clearly outline the scope of work, deliverables, project timelines, and any additional costs involved. Ensure that you fully understand the terms and conditions before entering into an agreement.

A selection of our Craft CMS projects

We design, build and maintain Craft CMS builds for a number of national and global brands.


Selecting the right Craft CMS Agency is an investment in the success of your online presence. By considering these essential factors—experience, portfolio, customisation, support, integration, optimisation, communication, and pricing—you can make an informed decision that aligns with your business goals and sets you on the path to digital excellence. Embrace the power of Craft CMS, and unlock the full potential of your online presence.

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