A reworked UX with a bold new style for London's esteemed Eventim Apollo venue
Eventim Apollo in Hammersmith, London, hosts and promotes a diverse range of music, theatre, and comedy productions featuring renowned artists from across the global.
The site empowers promoters to craft compelling landing pages for events, resulting in rapid sell-outs upon launch. It also delivers accessibility information and other event details in a mobile-friendly format for easy and swift navigation.
Discovery - collaborative workshops, UX design + prototypes
By engaging in workshops with the Eventim team, we gained invaluable insights into their future requirements and identified current pain points. Additionally, we crafted user personas tailored to specific audience segments. Using this knowledge, we created interactive wireframe prototypes for pivotal pages, demonstrating our proposed Content Hierarchy and Information Architecture.
Create - A fresh visual identity
The site's visual identity was conceived with a focus on accessibility, cleanliness, and relatability. Our design approach emphasises a user-friendly interface that welcomes visitors with a clean and approachable aesthetic. We aimed to ensure that every user feels at ease, finding the site easy to navigate and the content readily relatable. The design promotes inclusivity, making information readily available and enjoyable for all visitors, regardless of their background or level of familiarity with the venue.
Develop - uninterrupted operation with headless technologies
Given Eventim's stringent uptime requirements, we implemented a headless solution in conjunction with Craft CMS. This approach decouples the user-facing site from the CMS, ensuring that any CMS updates seamlessly refresh the site.
Subism were awesome to work with and were totally invested in our project - a suite of flexible and fast websites for our top London venues and music festivals.
Dan Brophy – Digital Marketing Manager
Sophistication, accessibility, and reliability
The resulting site is designed to be future-proof and scalable, with super high availability. Its sophisticated yet inviting design contributed to the rapid sell-outs of events in both 2022 and 2023.
The site not only builds anticipation for upcoming events but also furnishes visitors with comprehensive event-day information. Furthermore, it showcases the festival's positive impact on the local community, fostering a sense of belonging among those who reside near the venue.