Skip to content Skip to footer
Rub Hero Image Mobile

Rub Smokehouse

We shredded the rulebook to help this creative restaurant gear up for future growth.

The challenge: To brand a new nationwide smokehouse and apply across all channels, interiors and packaging.

These guys build burgers. Big burgers. We needed to create a brand identity that would shout out. So we decided to shred the rulebook, have fun, be bold, resulting in an eye catching, tongue-in-cheek, ‘in your face’ brand that helps cement Rub as one of the fastest growing independent food chains in the UK. Rub give us full creative freedom to work on brand, video, packaging, menus, websites and interior artwork and we thoroughly enjoy the challenge.

Rub Your Selfie
browser top Rub Book Atable
browser top Rub Book Atable2
Rub Mobile1
Rub Mobile2
Rub Table
Rubsmokehouse Birthday Burger
Rub Smoke House Food 080
Rub Smoke House Food 081
Rub Smoke House Food 082
Rub Smoke House Food 083
Rubsmokehouse Birthday Cocktail 1
Rubsmokehouse Cocktails 2
Rubsmokehouse Cocktails 3
Rub Tshirts
scroll down

"Subism are freaking mental... They came up with a brand strategy that has permanently set us apart from the competition".

Lucas, Rub Smokehouse

Rub Smokehouse Iconset

View all Work

Previous Next