Alight Media
A bold new platform for the UK’s fastest-growing out-of-home media owner.
Alight Media is changing the landscape of outdoor advertising across the UK — literally. As the fastest-growing media owner in the out-of-home (OOH) sector, they needed a website that could showcase their reach, highlight their innovation, and bring their new brand to life.
We partnered with Alight Media to design and build a dynamic new website that captures the energy of the brand and supports a wide range of business needs from campaign planning to product education and client engagement.
OUR APPROACH
Built for a vibrant brand
Alight’s new identity is expressive, layered, and visually rich — with bold gradients, vibrant colours, contemporary typography, and powerful photography.
Our challenge was to translate this brand system into a digital experience that felt just as energetic, while remaining intuitive and accessible. We implemented the brand guidelines into a responsive, modular design system.
This allowed us to showcase the full range of Alight’s creative expression without compromising usability or performance.
OUR APPROACH
Powered by Craft CMS
The site was built onCraft CMS, chosen for its flexibility and content management capabilities. We developed a suite of custom content blocks, enabling the Alight team to build pages with complete control — from product overviews and regional coverage maps to case studies and insights.
To support lead capture and ongoing marketing, we integrated the site with Zoho, allowing the CMS to pass enquiries directly into segmented lead lists. This gives Alight the ability to manage inbound leads efficiently and build targeted email campaigns based on region, sector, or interest.
TECHNOLOGY
Show, don’t tell: A custom visualiser tool
A standout feature of the build is the Artwork Visualiser— a bespoke tool that allows users to upload creative and instantly see it mocked up on Alight’s portrait or landscape digital screens.
Built using JavaScript and HTML5 canvas, the tool applies real-time image manipulation using the third-party library glfx. This allows for accurate skewing and perspective transformation, simulating how a design would realistically appear on billboard surfaces — no design software required.
Designed to support both sales and client education, the visualiser helps brands understand the real-world impact of their artwork. It also enables Alight’s internal teams to create fast, high-quality mockups for proposals, presentations, and campaign previews.
More projects
Our recent web design projects show innovative, user-friendly solutions tailored to elevate brands and enhance user experience
