Make your website your best fundraiser.
Your website could be raising significantly more in online donations. The barriers are almost always the same: too much friction in the giving journey, and a site that does not build enough trust before it asks someone to give. All of them can be overcome. Here is how.
A donation journey with no unnecessary friction.
The point at which most online donations are lost is not the decision to give — it is the journey between that decision and the completed transaction. A form that asks for too much. A page that loads slowly on mobile. A layout that makes people question whether the site is legitimate. UX design audits and redesigns the donation journey around the people making it, removing every obstacle between intent and action.
A website that earns trust before you ask for anything.
Donors make a judgement about your organisation based on how your website looks and performs. A site that feels outdated, loads slowly, or does not work properly on mobile signals that the organisation behind it may not be well-run. A well-designed, high-performing website does the opposite: it builds credibility, communicates your impact, and gives people the confidence to give. That trust is built before the donate button is ever clicked.
Your donation platform, connected to the rest of your organisation.
When your website and your fundraising platform do not communicate, data gets lost, your team fills gaps manually, and you cannot see the full picture of your donors' behaviour. Connecting your site to platforms like FundraiseUp, Beacon CRM, Donorfy, or a custom Stripe donation flow means data moves automatically, your CRM stays current, and your team spends less time on admin and more time on fundraising.
A platform your fundraising campaigns can rely on.
The technology behind your website affects whether donations happen. Slow-loading donation pages lose people before they give. A CMS your team cannot update without a developer means campaign content goes live late or not at all. And when a fundraising appeal drives a spike in traffic, your site needs to hold up. Craft CMS and Webflow are both built to handle this.
We will recommend the right one for your organisation and build it to support your fundraising from day one.
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Questions about increasing digital fundraising
Our donation page gets visitors but few complete a donation. Where do we start?
This is one of the most common problems and it almost always comes down to friction in the journey. The first step is a UX audit of your donation page and the route visitors take to reach it: how many steps, how many form fields, how it performs on mobile, how fast it loads, and whether the page design builds or erodes trust. Most audits surface several quick wins alongside deeper structural issues. We can carry out that audit and tell you exactly what to fix.
Should we use a third-party donation platform or build a custom donation journey?
Both approaches work, and the right answer depends on your organisation's size, technical setup, and donor expectations. Third-party platforms are quick to set up and handle payment security out of the box. A custom journey built into your website gives you more control over the experience and the data, and tends to convert better for organisations with significant traffic. We can advise on the right approach for your situation and build or connect whichever solution fits.
What is Google Ad Grants and how does it help with fundraising?
Google Ad Grants gives eligible registered charities up to £8,500 per month in free Google Ads spend. That means your organisation can appear at the top of search results for donation-related searches, cause-related searches, and searches for the specific work you do — without spending your own budget. It is one of the most valuable and most underused tools available to charities. We assess eligibility, set up the account, and manage campaigns so the spend reaches the right people.
How long does it take to see an improvement in online donations?
It depends on what you are changing and where you are starting from. Quick wins in UX and page speed can show results within weeks. SEO compounds over several months. A full website redesign takes longer to build but delivers more sustained improvement once live. We will give you a realistic view of timelines at the start of any project, and prioritise the changes most likely to have the fastest impact on your conversion rate.
We are rebuilding our website. How do we make sure fundraising is built in from the start?
The best time to improve your donation journey is when you are rebuilding the whole site — not as an afterthought at the end of the project. This means including fundraising goals in the discovery stage, designing the site architecture with donor journeys in mind, building the donation flow as part of the main build rather than bolting on a third-party page, and connecting your CRM and fundraising platform before launch. We work this way as standard on charity website projects.
